As we celebrate Hispanic Heritage Month, the CLT Alliance Foundation is proud to highlight the stories of Hispanic entrepreneurs who are making a significant impact on our city. Their journeys, deeply rooted in their heritage, inspire and pave the way for future generations.
Giovani Gonzalez, The Social Rook
The Social Rook helps businesses scale through paid digital advertising and creative brand solutions, specializing in Facebook (Meta) Ads, Google Ads, and creative design. Take a deeper look at Giovani and The Social Rook here.
“Being part of the Hispanic community in Charlotte has given me more pride in this city as it embraces our growing population. My Hispanic heritage is one of the major drivers in my company. I want to be an example for other Latinos, showing them that it is possible to build something from nothing. Leaving behind a legacy in Charlotte as a Latino is what motivates me. This is why The Social Rook provides a scholarship for first-generation Latino college students through LAWA (Latin Americans Working for Achievement), where I served on the board for three years.”
Giovani’s message to future Hispanic entrepreneurs is to embrace risk and be a catalyst for change, building something substantial that future generations will remember.
Jack Ossa, Ossa Studio
Ossa Studio is a multidisciplinary design firm known for its innovative approach to architecture and brand design. Jack also hosts “The Power of Design” podcast, exploring the intersection of architecture, construction, and business strategies. Learn more about how Jack and Ossa Studio uses the Power of Design here.
“Being part of the Hispanic community in Charlotte holds a special place in my heart. Moving from Colombia 22 years ago without speaking English, I started by bussing tables while seeking a sponsor for my visa. Today, I’m a business owner creating opportunities for others to pursue their dreams. My Hispanic heritage deeply influences how I lead my business. Immigrants have a special drive—when you leave everything behind, it’s not to be average. This mindset fuels my determination to grow and challenge myself continuously.”
Jack encourages future Hispanic entrepreneurs to be proud of their heritage, embrace every opportunity for growth, and never give up on their dreams.
Katheryn Hermida, John Emily Studio
John Emily Studio is a family-owned bridal alterations studio serving over 600 brides per year. Their services include formalwear alterations, dry cleaning/preservation, and a bridal accessories boutique. Explore Katheryn’s work on the John Emily Studio website.
“My craft comes from my native Ecuador upbringing. Being exposed to garment production at a young age allows me to run a business that values both our customers and the craftsmanship of my team. My heritage keeps my leadership humble, always keeping my people in mind when it comes to success metrics.”
Katheryn advises future entrepreneurs to first learn how to generate cash from a skill, product, or service and to recognize the difference between being a business owner and a technician who built a job. She also recommends reading “The E Myth” by Michael E. Gerber to understand true entrepreneurship.
Yessica Aguirra Piña, Chic Salon and Spa
Chic Salon and Spa is a Latino family-owned business that has been serving the Charlotte community since June 2017, focusing on providing a welcoming environment and personalized beauty and wellness services. Treat yourself to Yessica’s spa services by visiting her website.
“Being part of the Hispanic community in Charlotte means having the opportunity to represent my culture proudly and give back to it. My Hispanic heritage influences my business approach by instilling values of hard work, family, and community. Chic Salon and Spa was created to honor these values, offering services that bring people together and help them feel their best.”
Yessica’s advice to future Hispanic entrepreneurs is to believe in their vision and embrace their cultural uniqueness in business. She highlights the importance of building strong connections within the community and reminds others that what may seem impossible can be achieved with perseverance.
A Legacy of Resilience and Success
These stories reflect the resilience, pride, and dedication that define Charlotte’s Hispanic entrepreneurs. Their heritage not only shapes their businesses but also contributes to the vibrant culture of our city. The CLT Alliance Foundation celebrates their achievements and encourages future Hispanic entrepreneurs to draw inspiration from their journeys as they forge their own paths to success.